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What do you do to make your company look bigger than it really is?

Some of the best startup concepts fail to gain funding or traction from customers simply because the entrepreneur behind them doesn’t do enough to present the opportunity in the best light. As a result, the buyer, venture capitalist or distributor sitting across the table doesn’t warm to the idea and it falls over. I learnt this lesson the hard way.
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How to pitch sales and marketing ideas to your boss with...

If you work in sales and marketing, part of your job is to demonstrate your value. In fact, this is a universal rule in any workplace. So, how do you get the attention of your immediate boss – team leaders, sales managers, marketing direc-tors, the CEO or even the Board – to, ultimately, make your ideas happen? Check out this FREE REPORT

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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