Tag: national small business summit
David Koch on personal branding, Julia Gillard and the National Small Business Summit
We all know David Koch as the affable, and sometimes goofy, host of Sunrise. As such, it's often easy to forget that the Channel Seven star and household name initially made his mark in the media world as a finance journalist, turned magazine publisher. Few people also appreciate the marketing thought that goes into a television program like Sunrise and the creation of a personal brand like 'Kochie'.
