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Fundamentally, marketing is about engaging with the market that makes up your customers. Hence, the term. But, somewhere along the line, movie marketing took a...
Space is big. Really big. You just won't believe how vastly, hugely, mindbogglingly big it is. You might think it's a long way down to the chemist, but that's just peanuts compared to space. And oddly, peanuts is about the same amount of funding that NASA receives to continue exploring space. Yet, without space exploration, we have no perspective on ourselves.