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Everything you ever need to know about bad marketing is in this film trailer...

Fundamentally, marketing is about engaging with the market that makes up your customers. Hence, the term. But, somewhere along the line, movie marketing took a...

Space: it makes your feel insignificant doesn't it? [VIDEO]

Space is big. Really big. You just won't believe how vastly, hugely, mindbogglingly big it is. You might think it's a long way down to the chemist, but that's just peanuts compared to space. And oddly, peanuts is about the same amount of funding that NASA receives to continue exploring space. Yet, without space exploration, we have no perspective on ourselves.
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Seven steps to crafting the perfect email, with James Tuckerman [FREE...

We are all bombarded by emails every day. We bombard others with emails. It’s a congested superhighway of e-promises, lead magnets and chit chat out there. So how on Earth are your emails going to stand out? James Tuckerman is a man who knows a thing or ten about online marketing. In this cheat sheet, he shares seven steps to achieve two very clear goals: Opens and click throughs.

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How to zig when everyone else is zagging, with Julio De...

Why is it that some business owners appear impervious to business obstacles and upsets? In some cases, it seems that it’s the obstacles that drive certain personality types to success. In this CHEAT SHEET, we share five ways of thinking to respond to INDUSTRY, ECONOMIC, BRAND, SOCIETAL and PERSONAL shifts.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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