Tag: mixer

The idea of locking a bunch of creative people in a room until they have hammered out a plan for a new business is not new. In fact, it's been done at Mixer events around the world for a number of years. But the concepts - which tends to engender a form of Stockholm Syndrome in entrepreneurs held hostage by market problems - always seems to churn out interesting formative business. They might not always go on to become the next Google, but the process illustrates the power of focused collaboration.