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Data blindness: Just ’cause it’s in a spreadsheet doesn’t mean it adds up

Why are we so swayed by system-produced data even though there is a fair probability that it contains some degree of garbage? Data – and more particularly, spreadsheet data – gives an undeniable sense of authority. Take a ‘back of the envelope’ calculation, key it into Excel and suddenly there is an authority to the numbers that belies its origin. Why?
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How to zig when everyone else is zagging, with Julio De...

Why is it that some business owners appear impervious to business obstacles and upsets? In some cases, it seems that it’s the obstacles that drive certain personality types to success. In this CHEAT SHEET, we share five ways of thinking to respond to INDUSTRY, ECONOMIC, BRAND, SOCIETAL and PERSONAL shifts.

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Four Page Digital Marketing Strategy [FREE RESOURCE]

Simply click the image below to unlock the free FOUR PAGE DIGITAL MARKETING STRATEGY. Embrace the FOUR pillars of all successful online marketing campaigns. Click...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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