Tag: marketing communications
If your product or service is so good, why is it priced so badly?
I can’t believe how many times lately that I’ve spoken to business owners who claim that their product or service is one of the best in their field. And I believe them. I have absolutely no doubt that they are right. But then when I ask them how they position their pricing, they tell me they choose to set their pricing level in the middle of the market range. Why? It doesn’t make sense.
