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How to make your message pop (by killing animated polar bears)

I often become frustrated when catching up on Australian business news. I've never figured out why business journalists - in particular - must use such complex language to articulate often simple points.

Guinness brings its marketing strategy to life

This sweeping new Guinness ad is more than just a breath of fresh air. It marks a departure from the marketing strapline "Good things come to those who wait" that those at the helm of the famous Irish stout brewer have clasped closely for the past decade. The TVC, titled "World", features the new strapline "Bring it to life", playing to the idea that Guinness looks like it comes alive when poured into a pint glass. Brilliant.
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Generating Web Traffic with Mark Middo and James Tuckerman [FREE REPORT]

Not all websites are created equal. That’s the first – and perhaps harshest – lesson when venturing into the ever evolving world of online marketing. Websites don’t draw visitors just by existing; they require love, attention and an understanding of how search engines think. In this Cheat Sheet, Anthill Magazine’s James Tuckerman and guest Mark “Middo” Middleton share their combined wisdom on generating web traffic for new and old websites.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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