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Forget Facebook: China’s social networking must-dos

Navigating China’s many social networks can be as challenging and frustrating as mastering Mandarin. However, when building a social media plan, there are a few basics you can apply. Here are four must-dos when attempting to to connect with -- and ultimately sell your brand to -- the Chinese.
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Seven steps to crafting the perfect email, with James Tuckerman [FREE...

We are all bombarded by emails every day. We bombard others with emails. It’s a congested superhighway of e-promises, lead magnets and chit chat out there. So how on Earth are your emails going to stand out? James Tuckerman is a man who knows a thing or ten about online marketing. In this cheat sheet, he shares seven steps to achieve two very clear goals: Opens and click throughs.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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