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REDuce Falls Sox (SMART 100)

Melbourne physiotherapist Luke Goodwin wanted to continue to make a difference in the area of falls prevention in the community, aged care and hospital environments. Following on from his internationally successful GripSox product, the REDuce Falls Sox are special ‘red’-coloured GripSox that allow staff members in hospitals and aged care facilities to easily identify a patient who has been assessed as a high falls risk, and therefore is someone requiring extra supervision to help reduce the chance of a fall. The socks therefore provide both a non-slip effect as well as a very important visual identification.

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How to expand into New Markets with Elsita Meyer-Brandt [CHEAT SHEET]

Most organisations begin with aspirations to start local, then grow global. But, in reality, very few ever take the big leap into new markets. In this Cheat Sheet, Elsita Meyer-Brandt, Head of Market Expansion and International Marketing for Eventbrite, shares five rules to help organisations, just like yours, expand into new markets.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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