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Lesley-Ann Trow talks Word-Of-Mouth for Whitepages

It's always pleasing to see an Anthill contributor gain the opportunity to share his or her unique views 'beyond the hill'. In this clip, first aired on The Workshop, an online resource for business builders developed by the Whitepages, Lesley-Ann Trow shares tips on word-of-mouth marketing with Judy Leach from Limelight Illuminations.
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HOW TO RECRUIT THE BEST PEOPLE with Sam Chandler

Plenty of recruitment agencies have tallied the numbers and found that the average dud hire will cost an organisation between $50,000 and $70,000, factoring...

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Five essential ingredients for a humming homepage with James Tuckerman [FREE...

Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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