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Tis the season to… lob hand-grenades at siblings [CONTROVERSIAL VIDEO]

When this commercial for the most recent edition in the 'Call of Duty' franchise was released in early November, I wasn't sure whether to laugh or cringe. The genius of the 60 second advertisement, by Omnicom Group's TBWA/Chiat/Day, is that it's for a video game but does not feature any footage of the game itself.
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Five essential ingredients for a humming homepage with James Tuckerman [FREE...

Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.

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How to secure lucrative sponsorships in five steps [CHEAT SHEET]

If you’re running an event or any major initiative, you’ve got overheads, marketing responsibilities and a small army of people counting on you. And, of...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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