Tag: kluster
Website of the Week: A quirky new path to market for product ideas
Ben Kaufman, who also founded mophie and kluster, is back with a new variation on NameThis: quirky. The premise is this: entrepreneurs and creative people in general are bubbling with far more product ideas than they can possibly pursue. Consequently, these ideas end up dormant or exploited by someone else. Described by Kaulfman as a "social product development company", quirky invites users to submit their product ideas for US$99 each - this ensures that only the best ideas are lodged. The quirky community selects one product from the pool of submitted ideas every seven days. From there, the community (known as "influencers") weigh in by voting, rating and influencing other people's product ideas.