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It’s hip-hop hamsters vs. Halo in the latest ad for Kia Soul [VIDEO]

Jody Murray -
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The hip-hop hamsters who star in Kia's boxy but oh-so-fresh Soul are back. This time, they go all Energizer Bunny on us, invading a commercial for a military science fiction computer game. It's a smart ad campaign, adding gaming to the music of the young target demographic.
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Anthill Magazine -
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Anthill Magazine -
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