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Could this be the cheapest promotional stunt ever?

Australia experienced its first ever 'flash' snowball fight in Melbourne's Federation Square last week. The public stunt, involving yeti, winter-clad revellers and a whole-lotta-snow, was staged to promote the end of 'snowy' reception at community television station Channel 31.
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How to zig when everyone else is zagging, with Julio De...

Why is it that some business owners appear impervious to business obstacles and upsets? In some cases, it seems that it’s the obstacles that drive certain personality types to success. In this CHEAT SHEET, we share five ways of thinking to respond to INDUSTRY, ECONOMIC, BRAND, SOCIETAL and PERSONAL shifts.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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