Kate Forster Archives -
Home Tags Kate Forster

Tag: Kate Forster

The Monthly Schwag (The segment formerly known as Cool for Comment)

At Anthill, we often find ourselves at the receiving end of unsolicited marketing gifts, from keyrings to… well… Beatles CDs. Last month, we decided to film our reactions and opinions about some of the best (and worst), and called it, ‘cool for comment’. The response was so positive (James got ambushed in a pub by a guy called Steve and Lachy's Auntie Jean thought it was 'swell') that we've decided to do it again, under the new and improved, more apt segment heading, 'the monthly schwag.'

FREE BUSINESS TOOLS

Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

FREE BUSINESS TOOL

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE