Home Tags Josua gans

Tag: josua gans

Can Australia really claim to be a nation of innovators?

Is innovation a driver of economic development down-under? The simple answer is, yes. But is it a core driver – part of our national psyche, supported by government policy? I personally don’t think that it is. I’m not so sure that ‘necessity’ is a part of life for most Australians. I don’t think that the ‘tyranny of distance’ still forces us to work smarter, not harder. In fact, the only cultural description I believe worth citing as part of this innovation debate is Australia’s reputation as a ‘lucky country’.
Subscribe to the Newsletter Over 30K subscribers

FREE BUSINESS TOOLS

Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

FREE BUSINESS TOOL

Ever considered crowdfunding? [FREE REPORT]

Liz Wald is Vice President of International for Indiegogo.com. She has been terrifically successful raising funds through the crowd model.  One of her successes...

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE