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One man’s passion for soft drink creates blue ocean strategy

Here's an example of a small business driven by his love for soft drinks. What's remarkable about John Nese, owner and founder of Galco's Soda Pop Stop, is that he has unintentionally created his own blue ocean strategy, selling something as simple as 'sugar water'. Thanks to the Startup Melbourne blog for bringing this to our attention.

One man's passion for soft drink creates blue ocean strategy

Here's an example of a small business driven by his love for soft drinks. What's remarkable about John Nese, owner and founder of Galco's Soda Pop Stop, is that he has unintentionally created his own blue ocean strategy, selling something as simple as 'sugar water'. Thanks to the Startup Melbourne blog for bringing this to our attention.
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Five ways to manage your time by managing yourself, with Helen...

Finding the time to tackle everything is one of the greatest challenges faced by business owners. To help time-starved business owners work smarter and not harder, we spoke with Helen Ebdon. The director of Affirming Business and Executive Coaching, she’s a serial entrepreneur who started her first business at age 25. She’s built and run direct marketing and communications businesses and she’s also the creator of the Take 15 Program for business effectiveness.

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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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