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How to make your message pop (by killing animated polar bears)

I often become frustrated when catching up on Australian business news. I've never figured out why business journalists - in particular - must use such complex language to articulate often simple points.
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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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