idea bounty Archives -
Home Tags Idea bounty

Tag: idea bounty

Crowdsourcing crisis: Should ‘Idea Bounty’ be renamed ‘Discount Idea Store’?

EDITOR'S NOTE: Here at Anthill, we've taken a particular interest in the evolving concept of crowdsourcing, and specifically the growing practice of companies sourcing creative ideas and designs from the crowd online. Crowdsourcing is a bone of contention in the Anthill community. For yet another view, here we publish the thoughts of Paul Cornwell, Partner at creative agency BCM Partnership, on Unilever's recent use of crowdsourcing website Idea Bounty to source creative ideas for its Peperami brand.

Crowdsourcing crisis: Should 'Idea Bounty' be renamed 'Discount Idea Store'?

EDITOR'S NOTE: Here at Anthill, we've taken a particular interest in the evolving concept of crowdsourcing, and specifically the growing practice of companies sourcing creative ideas and designs from the crowd online. Crowdsourcing is a bone of contention in the Anthill community. For yet another view, here we publish the thoughts of Paul Cornwell, Partner at creative agency BCM Partnership, on Unilever's recent use of crowdsourcing website Idea Bounty to source creative ideas for its Peperami brand.

FREE BUSINESS TOOLS

Strategic Alliances with Simone Novello [FREE INFOGRAPHIC]

Have you heard the often touted claim that the average lifespan of a business is two years? Have you ever wondered why that is? Often, it’s because, in the rush and intensity of starting up, business owners get caught up in day-to-day op-erations and overlook fast growth opportunities, like strategic partnerships. In this FREE INFOGRAPHIC, Simone Novello helps to answer your three most common questions about how to harness the power of... FRIENDS WITH BENEFITS.

FREE BUSINESS TOOL

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE