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How Ian Campbell used “Master Chef” to promote appliance brand Sunbeam

Ian Campbell, managing director of Melbourne-based manufacturing conglomerate, GUD Holdings, talks to Leon and Garry about marketing, the consumer appliance business, retailers and their “philosophies” and why he does not always find them either useful or profitable. And then there was his highly successful sponsorship of the TV blockbuster “Master Chef” to promote the Sunbeam kitchen appliances company.
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