In a wide-ranging, two-part interview with The Entourage project, online retail entrepreneur Ruslan Kogan talks about how he got his eponymous enterprise off the ground and predicts the future of online business, mobile Internet and television technology.
Funny? Hypocritical? Pure viral marketing gold? That’s for you to decide. What’s more interesting about this public spat is the underlying question it raises. What drives consumers — expensive television advertisements to establish trust and, therefore, create the ability to sell products at a premium price or the opportunity to purchase online at discount rate?
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