They represent the spoils of skunkworks and the rigours of R&D laboratories. They embody the passions of earnest inventors and the dreams of budding business builders. They are the products of industries old and new, from organisations both large and small. They’re innovative, Australian and they’re changing the world, one idea at a time. Yes, it’s time to reveal the SMART 100, 2010.
They represent the spoils of skunkworks and the rigours of R&D laboratories. They embody the passions of earnest inventors and the dreams of budding business builders. They are the products of industries old and new, from organisations both large and small. They’re innovative, Australian and they’re changing the world, one idea at a time. Yes, it’s time to reveal the SMART 100, 2010.
From dealing with a number of international brands such as Red Bull, Toyota and Microsoft we realised that Australian subsidiaries have a challenge in identifying local content. Customers had to deal with ‘noise’ as they tried to determine what conversations are local and what they should care about. We needed to work out a way of pinpointing where conversations were happening beyond a domain basis (all the main social media sites are .com so would be attributed to the US). Our technology can now take a conversation sat on any domain and pinpoint the creator down to a suburb level.
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