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Why I don’t trust brands… even when they appear authentic.

We recently got slammed. Last week, I was cc’d on seven emails in the space of a minute. They were all from Wordpress, each one a comment from the mag nation blog waiting for approval. On further examination, the author of all seven comments was the same person, and they had posted the exact same comment on seven different blog posts.
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How to market your business when you don’t have a business...

When Oli Gardner and his co-founders first came up with the idea for Unbounce, most of their planning sessions were all about the complex...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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