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So, you have 300 contacts on LinkedIn. Well, I’m not impressed.

I was at an event the other day when I met a very smart, respected, and likeable business owner, named Ron. We got to discussing LinkedIn, and I asked him how many connections he had. He mentioned he had around 300, and then went on to proudly proclaim that he knew “all of them personally, save three or four”. That's great for taking care of your existing customers, I thought, but what about attracting new ones?

Is it rude to use Facebook as a lead generation tool?

I have lost count of the number of times my friends, colleagues, and business partners have made the statement, “Facebook is personal. It is not for B2B! Try LinkedIn.” I understand their sentiment. Since its inception, Facebook has always been an intimate space reserved for friends and family, or very close professional associates. But it doesn't have to be that way.
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If you work in sales and marketing, part of your job is to demonstrate your value. In fact, this is a universal rule in any workplace. So, how do you get the attention of your immediate boss – team leaders, sales managers, marketing direc-tors, the CEO or even the Board – to, ultimately, make your ideas happen? Check out this FREE REPORT

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The Gaddie Pitch in three simple sentences with Antony Gaddie and...

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