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Lorenzo Coppa has seen it all. As founder and CEO of eStore, he nurtured an idea uncomfortable to Australian consumers into the nation's largest independent online retailer of computer and technology products. In a wide-ranging interview with Anthill 30under30 alumnus Jack Delosa of The Entourage, Coppa talks about how he sold the eStore concept to Australia. He also dishes on how he navigated successfully through the dot-com bust, offers advice to "offline" business on Internet marketing, and reveals the identity of his favorite how-to text on succeeding in business.