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Lorenzo Coppa dishes up the secrets of success for online retailer eStore

Lorenzo Coppa has seen it all. As founder and CEO of eStore, he nurtured an idea uncomfortable to Australian consumers into the nation's largest independent online retailer of computer and technology products. In a wide-ranging interview with Anthill 30under30 alumnus Jack Delosa of The Entourage, Coppa talks about how he sold the eStore concept to Australia. He also dishes on how he navigated successfully through the dot-com bust, offers advice to "offline" business on Internet marketing, and reveals the identity of his favorite how-to text on succeeding in business.
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Five essential ingredients for a humming homepage with James Tuckerman [FREE...

Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.

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How to expand into New Markets with Elsita Meyer-Brandt [CHEAT SHEET]

Most organisations begin with aspirations to start local, then grow global. But, in reality, very few ever take the big leap into new markets. In this Cheat Sheet, Elsita Meyer-Brandt, Head of Market Expansion and International Marketing for Eventbrite, shares five rules to help organisations, just like yours, expand into new markets.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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