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What do you do to make your company look bigger than it really is?

Some of the best startup concepts fail to gain funding or traction from customers simply because the entrepreneur behind them doesn’t do enough to present the opportunity in the best light. As a result, the buyer, venture capitalist or distributor sitting across the table doesn’t warm to the idea and it falls over. I learnt this lesson the hard way.
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How to give good headlines, and create emails that get opened...

If you have a beautifully crafted email with a thoughtless headline, no one will open it. It’s as simple as that. There are three main...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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