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Eminem ‘tea-bagging’ (How a publicity stunt can really ‘hit the spot’)

On Monday night, I watched one of my favourite satirists (and the creator of everyone's favourite fictional Kazakstani character Borat), Sacha Baron Cohen, turn...

Eminem 'tea-bagging' (How a publicity stunt can really 'hit the spot')

On Monday night, I watched one of my favourite satirists (and the creator of everyone's favourite fictional Kazakstani character Borat), Sacha Baron Cohen, turn...

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Five things to get right before you quit your day job,...

Are you wondering if you are ready to quit your day job to pursue your entrepreneurial dreams? You, like many other aspiring entrepreneurs, may feel stuck and unable to take the plunge into the startup lifestyle. Dan Mumby is here to make sure you know the five key things to get right before you quit your day job in this FREE CHEAT SHEET.

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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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