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How to succeed online… create a strong ‘off-line’ presence

In recent years, I have been involved in assisting entrepreneurs with establishing strong online presence. Both our research and the projects that we have carried out for our clients strongly suggest that the very critical factor for online success is usually (though not always)… a strong offline presence!

Government project urges Internet virgins to climb aboard

Small businesses that haven't dived into the vast sea of the World Wide Web have been tossed a life preserver, courtesy of the Australian government. A project called Winning Business Online provides an extensive -- and free -- online classroom that lays out the framework and possibilities of e-business.
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5 Ways to get more out of your coffee shop meetings...

Far too much time is wasted in coffee shop meetings. More often than not, the conversation falls off topic, interruptions cause distractions and, before you know it, the meeting is over and you’ve achieved nothing. That’s what Antony Gaddie calls a Coffee and Doughnut meeting. You get a coffee and… zero. He’s the founder of Green Ant Marketing and he shared with us (over coffee) five things that you can do to help you make the most of your coffee shop meetings.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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