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Spreets founders McEvoy and Hammer on building value [PODCAST]

In an interview with Anthill’s Cynthia Karena, the duo says entrepreneurship should be all about building value, not selling out. Early in Spreets’ life, McEvoy realised the importance of this when a friend declined to put a deal opportunity on his Facebook page. That is when the penny dropped, he says, and Spreets began to focus on quality deals and the user experience, rather than focusing only on discounts.
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The Facebook Honey Trap with James Tuckerman [CHEAT SHEET]

This cheat sheet was developed to help small business operators harness the incomparable (and undeniable) potency of Facebook to recruit fans, spread the word, and (most importantly) generate inbound business.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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