Are your customers revolting?
Soon after the NSW State Government announced the re-design of their state logo, the public decided that they could do a better job! After the Federal Government threw away $8 Million on creating the now defunct Grocery Choice website to monitor supermarket prices, a group of consumers set up @price_check – a Twitter-based crowdsourcing experiment.
These days, if you don’t engage your customers, they’ll mobilise against you.
