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Tag: consumer empowerment
Do you know where your favourite coffee shop sources its beans? What about the fat and sugar content of your breakfast cereal? Or how about the environmental standards of the paper you use in the office? Well duh, of course you do. And no, I'm not setting out here to judge your choices, but rather to point out that you probably wouldn’t have had that information 20 years ago. Times have changed and your business is about to be exposed.