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Anthill Magazine founder James Tuckerman is a prolific creator of short videos.He doesn't have a production crew, he doesn't use fancy equipment and he doesn't spend thousands of dollars. Sure, his videos don't have the finesse or Spielberg or the polish of a Coke commercial but they demonstrate authenticity, build loyalty and deliver real commercial outcomes. Best of all most, most of his videos are filmed, edited and published in under an hour.
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