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Guinness brings its marketing strategy to life

This sweeping new Guinness ad is more than just a breath of fresh air. It marks a departure from the marketing strapline "Good things come to those who wait" that those at the helm of the famous Irish stout brewer have clasped closely for the past decade. The TVC, titled "World", features the new strapline "Bring it to life", playing to the idea that Guinness looks like it comes alive when poured into a pint glass. Brilliant.

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Five essential things to get right if you want to raise...

So you’ve got a brilliant idea, or maybe you’ve even started building your nascent business, but you think it might help to bring on some extra money. You try to raise the money, but wherever you go it seems there are roadblocks and challenges, and it’s difficult to know where to start. To help tackle this tricky tropic, we interviewed Bryan Vadas. He’s the founder of iPledg (Australia’s leading crowdfunding platform for creative, commercial, charitable and community projects) and Capital Exchange Australia (an education and funding platform for startups).

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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