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What is the Groupon-model and why is it relevant to your business?
In business circles, Groupon will, for a long time, be known as the Chicago-based startup that scored itself a $1.35 billion valuation within a year of launch. For the rest of the world, it is a website that harnesses collective buying to get consumers cheap products and services. But for ambitious startups, the model could also be employed to sell their own goods and services (and never buy advertising again).
