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Flashback: One of Boston’s top cops talks about experimenting with this new thing called...

Are we sharing this video because it raises questions about law enforcement using social media for Big Brother-esque purposes? Maybe. Are we saying it's refreshing to see government entities try toys like Twitter, especially when they use them for more productive purposes than mind-numbing self-promotion, bowel movements and culinary updates? OK, we'll cop to that. Do we smirk every time Boston Police Deputy Superintendent John Daly refers to "Twiddah"? For sure!
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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.


New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...