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The Monthly Schwag (The segment formerly known as Cool for Comment)

At Anthill, we often find ourselves at the receiving end of unsolicited marketing gifts, from keyrings to… well… Beatles CDs. Last month, we decided to film our reactions and opinions about some of the best (and worst), and called it, ‘cool for comment’. The response was so positive (James got ambushed in a pub by a guy called Steve and Lachy's Auntie Jean thought it was 'swell') that we've decided to do it again, under the new and improved, more apt segment heading, 'the monthly schwag.'
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The Facebook Honey Trap with James Tuckerman [CHEAT SHEET]

This cheat sheet was developed to help small business operators harness the incomparable (and undeniable) potency of Facebook to recruit fans, spread the word, and (most importantly) generate inbound business.

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