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The Monthly Schwag (The segment formerly known as Cool for Comment)

At Anthill, we often find ourselves at the receiving end of unsolicited marketing gifts, from keyrings to… well… Beatles CDs. Last month, we decided to film our reactions and opinions about some of the best (and worst), and called it, ‘cool for comment’. The response was so positive (James got ambushed in a pub by a guy called Steve and Lachy's Auntie Jean thought it was 'swell') that we've decided to do it again, under the new and improved, more apt segment heading, 'the monthly schwag.'

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How to expand into New Markets with Elsita Meyer-Brandt [CHEAT SHEET]

Most organisations begin with aspirations to start local, then grow global. But, in reality, very few ever take the big leap into new markets. In this Cheat Sheet, Elsita Meyer-Brandt, Head of Market Expansion and International Marketing for Eventbrite, shares five rules to help organisations, just like yours, expand into new markets.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE