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This is one of those things that, when you see it in action, you wonder why someone didn't think of it before. It took the designers seven years to gather data, stage bicycle crashes, examine accident data and obtain feedback from a head trauma specialist. They raised $10 million in venture capital to test, design and perfect their design. But they did the impossible.
We're conditioned to expect sturdiness from our protective head gear, but this prototypical helmet being developed by DoYouVélo? turns the concept on its... well... head. The honeycomb...