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Hungry Giant (SMART 100)

I was working in a bulky goods retail store in 2005. I noticed the huge amount of white polystyrene foam that was going into the bin - and ultimately ending up in landfills. I thought, ‘There must be a better way to recycle’... so I started looking, only to find drop-off locations which not only charged, but you also had to drop it off to them! I looked elsewhere, to no avail. That was when I realized that the cost of disposal was because it weighed nothing, and took up lots of space. That’s how the HG machine was born.
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Seven steps to crafting the perfect email, with James Tuckerman [FREE...

We are all bombarded by emails every day. We bombard others with emails. It’s a congested superhighway of e-promises, lead magnets and chit chat out there. So how on Earth are your emails going to stand out? James Tuckerman is a man who knows a thing or ten about online marketing. In this cheat sheet, he shares seven steps to achieve two very clear goals: Opens and click throughs.

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How to expand into New Markets with Elsita Meyer-Brandt [CHEAT SHEET]

Most organisations begin with aspirations to start local, then grow global. But, in reality, very few ever take the big leap into new markets. In this Cheat Sheet, Elsita Meyer-Brandt, Head of Market Expansion and International Marketing for Eventbrite, shares five rules to help organisations, just like yours, expand into new markets.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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