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Creating the new possible – Innovation in AT&T’s Olympic advertising campaign [VIDEO]

Jen Storey -
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AT&T were official sponsors of Team USA at the Games. The company took on an interesting challenge with its Olympic advertising. Rather than running ads congratulating Team USA medalists, AT&T and its agency BBDO New York, decided to integrate the most recent wins directly into their advertising.
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How to expand into New Markets with Elsita Meyer-Brandt [CHEAT SHEET]

Anthill Magazine -
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Most organisations begin with aspirations to start local, then grow global. But, in reality, very few ever take the big leap into new markets. In this Cheat Sheet, Elsita Meyer-Brandt, Head of Market Expansion and International Marketing for Eventbrite, shares five rules to help organisations, just like yours, expand into new markets.

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Five ways to manage your time by managing yourself, with Helen...

Anthill Magazine -
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Finding the time to tackle everything is one of the greatest challenges faced by business owners. To help time-starved business owners work smarter and not harder, we spoke with Helen Ebdon. The director of Affirming Business and Executive Coaching, she’s a serial entrepreneur who started her first business at age 25. She’s built and run direct marketing and communications businesses and she’s also the creator of the Take 15 Program for business effectiveness.

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How to expand into New Markets with Elsita Meyer-Brandt [CHEAT SHEET]

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Anthill Magazine -
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Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

Ever wonder if your ‘content marketing’ is really just crap? You...

7 Business Lessons From Game of Thrones [INFOGRAPHIC]

How to build your own Media Empire… In seven steps with...

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