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Is Kylie Minogue using spammers to promote her latest album?

Has Kylie Minogue made a deal with the dark-side of internet marketing in a bid to keep her record career rock'n'rolling? Or has her record company hired a 'social media' agency that somehow mistakenly believes astroturfng qualifies as a reputable strategy? Or maybe we simply have a rogue fan on our hands, with a penchant for hackery and a passion for gold hot-pants.
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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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