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Is Kylie Minogue using spammers to promote her latest album?

Has Kylie Minogue made a deal with the dark-side of internet marketing in a bid to keep her record career rock'n'rolling? Or has her record company hired a 'social media' agency that somehow mistakenly believes astroturfng qualifies as a reputable strategy? Or maybe we simply have a rogue fan on our hands, with a penchant for hackery and a passion for gold hot-pants.
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How to expand into New Markets with Elsita Meyer-Brandt [CHEAT SHEET]

Most organisations begin with aspirations to start local, then grow global. But, in reality, very few ever take the big leap into new markets. In this Cheat Sheet, Elsita Meyer-Brandt, Head of Market Expansion and International Marketing for Eventbrite, shares five rules to help organisations, just like yours, expand into new markets.


New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...