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App expert says Australian start-ups are too tech-heavy and that’s why so many fail

“From my experience, tech start-ups tend to forget about the importance of selling and marketing and focus too much on the product. It is vital to have key members of your team who are tech-savvy people but without team members who understand sales and marketing, traction and business success may become difficult to achieve," explains Steve.

KidderApps: Moneybags, sage advice (and a bit of fun)

Kidder Williams has flung its hat into the ring, believing its financial expertise will enhance the success of apps, and “also to have a bit of fun,” as founder David Williams told Anthill.

AppVillage: A reminder of our appy future, and its democratisation

AppVillage will democratise app development, making a potential app creator of you and me. It will take an idea from anybody, evaluate it and then, if found to possess commercial appeal, create the “process and management required to take these concepts from ideation to reality.” Of course, that includes marketing the app.
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5 Ways to get more out of your coffee shop meetings...

Far too much time is wasted in coffee shop meetings. More often than not, the conversation falls off topic, interruptions cause distractions and, before you know it, the meeting is over and you’ve achieved nothing. That’s what Antony Gaddie calls a Coffee and Doughnut meeting. You get a coffee and… zero. He’s the founder of Green Ant Marketing and he shared with us (over coffee) five things that you can do to help you make the most of your coffee shop meetings.

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How Master the Art of Sales Even if it Makes You...

The art of selling is a social minefield. Have you ever been on the wrong end of a ham-fisted, awkward or just plain obnoxious sales conversation? Of course you have! Why is it that some sales conversations magically delight, while others make us want to manically bolt for the door? This Phil Anderson FREE CHEAT SHEET will help you to master the art of sales!

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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