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“From my experience, tech start-ups tend to forget about the importance of selling and marketing and focus too much on the product. It is vital to have key members of your team who are tech-savvy people but without team members who understand sales and marketing, traction and business success may become difficult to achieve," explains Steve.
Kidder Williams has flung its hat into the ring, believing its financial expertise will enhance the success of apps, and “also to have a bit of fun,” as founder David Williams told Anthill.
AppVillage will democratise app development, making a potential app creator of you and me. It will take an idea from anybody, evaluate it and then, if found to possess commercial appeal, create the “process and management required to take these concepts from ideation to reality.” Of course, that includes marketing the app.