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Nudge (SMART 100)

...cofounders Marita Cheng and Mark Parncutt heard about the Melbourne University Entrepreneur’s Challenge. While only in their first three months of university, they vowed to come up with an idea and enter. A few weeks later, Mark was hanging out with his friend, when she suddenly jumped up and exclaimed, ‘Drats! I forgot to take my antibiotics!’ Mark thought, ‘Wouldn’t it be great if she received a text message reminder on her mobile reminding her to take her medication?’ An idea for the challenge was born, and Marita and Mark took out first place in the Undergraduates Division of MUEC.
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Five essential things to get right if you want to raise...

So you’ve got a brilliant idea, or maybe you’ve even started building your nascent business, but you think it might help to bring on some extra money. You try to raise the money, but wherever you go it seems there are roadblocks and challenges, and it’s difficult to know where to start. To help tackle this tricky tropic, we interviewed Bryan Vadas. He’s the founder of iPledg (Australia’s leading crowdfunding platform for creative, commercial, charitable and community projects) and Capital Exchange Australia (an education and funding platform for startups).

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The Facebook Honey Trap with James Tuckerman [CHEAT SHEET]

This cheat sheet was developed to help small business operators harness the incomparable (and undeniable) potency of Facebook to recruit fans, spread the word, and (most importantly) generate inbound business.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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