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Five ways to create a gamified, viral marketing campaign… we’re calling it Anthill’s Inaugural...

Over the past 10 days, Anthill has experienced more technical issues and downtime than in its entire digital history. We won't bore you with the details. Suffice to say, it was hellish. Rather than take a long-weekend to lick our wounds and recoup, it wasn't a hard decision to attempt to turn this negative into a positive, and create a compelling 'living' lesson for Anthill readers instead.
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The Gaddie Pitch in three simple sentences with Antony Gaddie and...

The personal elevator pitch is an essential tool in the entrepreneur’s utility belt. Your pitch is also essential for success on the web, for placement on landing pages, in emails and blogs. The medium might change but rarely will the structure of an effective pitch. Antony Gaddie is the creator of “the Gaddie Pitch,” an internationally-renowned set of tactics designed to help business owners deliver an effective elevator pitch, time and time again.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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