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Busting the 7th Myth of Commercialisation Australia: It’s not about the money!

Both good and ill sentiments have been shared about Commercialisation Australia since its launch in early 2010. Recently, Adrian Spencer pinpointed six myths about CA. But are we overlooking the benefits of the competitive process by dwelling on the shortcomings? Andrew Weller thinks so. Here, he argues that the point of CA isn’t merely to fund good ideas but to encourage strong business models that withstand the rigours of competition.
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How to pitch sales and marketing ideas to your boss with...

If you work in sales and marketing, part of your job is to demonstrate your value. In fact, this is a universal rule in any workplace. So, how do you get the attention of your immediate boss – team leaders, sales managers, marketing direc-tors, the CEO or even the Board – to, ultimately, make your ideas happen? Check out this FREE REPORT

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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