Tag: and participatory behavioural advertising.

Looking at the emerging market for cloud-based personal health records, as the sharpest end of smart phone applications where the tensions between authenticity and privacy are so acute, I had an epiphany that Lockstep’s intellectual property for encrypting virtual identifiers could be embedded in each mobile device app. The idea is to bake into each app a unique local handle for the user, indelibly marking all data originated from that app, authenticating the user without necessarily identifying them, and stopping data streams to be linked across apps without the user’s consent.