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Australian brands still have a long way to go to in digital performance –...

SAP Australia recently launched its 2016 Australian Digital Experience Report, revealing that while the country’s largest brands have improved their digital performance since 2015’s inaugural study, a sizeable gap remains between the experiences brands deliver and what consumers expect.
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Five essential ingredients for a humming homepage with James Tuckerman [FREE...

Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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