What was the biggest PR disaster for 2010? Was it the ‘dog sex’ scandal, homophobic comments by Stephanie Rice or technical turmoil at Qantas?
The Canberra Raiders’ ‘dog sex’ scandal, the Commonwealth Bank’s premium interest rate hike and the David Jones sexual assault case were just some of the diverse incidents to make the year’s definitive list of PR gaffes. Celebrities Stephanie Rice, Matthew Newton and Lara Bingle also hit the headlines for the wrong reasons in 2010.
