Tag: alex pollack
Should Fairfax give away 100,000 iPads and axe their print editions? [ANALYST RECOMMENDATION]
According to an article in The Australian: Fairfax Media should axe its Melbourne and Sydney daily print editions and focus on e-readers and online to boost earnings. Macquarie analyst Alex Pollak suggests Fairfax could get the ball rolling by spending about $50m to give away 100,000 e-readers to seed the migration of readers away from print.
