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Mailing Lists Online (SMART 100)

Lauren noticed many SME enquiries did not convert to sales in her traditional list-broking business due to the high cost and large volume of data required for minimum order standards. Automating the supply process through mailinglists.com.au eliminated associated labour expenses and brought the minimum order value down from $1,500 to $29.95, thus creating a new business model opening the market to SMEs to finally access mailing lists in an affordable, timely and self-directed manner.

FREE BUSINESS TOOLS

HOW TO RECRUIT THE BEST PEOPLE with Sam Chandler

Plenty of recruitment agencies have tallied the numbers and found that the average dud hire will cost an organisation between $50,000 and $70,000, factoring...

FREE BUSINESS TOOL

The Gaddie Pitch in three simple sentences with Antony Gaddie and...

The personal elevator pitch is an essential tool in the entrepreneur’s utility belt. Your pitch is also essential for success on the web, for placement on landing pages, in emails and blogs. The medium might change but rarely will the structure of an effective pitch. Antony Gaddie is the creator of “the Gaddie Pitch,” an internationally-renowned set of tactics designed to help business owners deliver an effective elevator pitch, time and time again.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE