Anthill Magazine

Want to advertise with Anthill?

From 2 February 2010, Anthill will cease offering traditional advertising packages.

This might seem an unusual strategy for a media company. In fact, it completely flies in the face of established industry practice. What’s a media company without advertising?

LET US EXPLAIN

Over the past 12-months, Anthill has undergone significant changes.

In particular, it has undergone a radical shift in its underlying business model, moving away from its origins as a print magazine to focus on digital media. This shift has taught us a great deal about marketing in this new landscape – tactics and tools money can now buy.

In fact, Anthill can now proudly boast a place among Australia’s Top 20 Media Websites, according to Audit Bureaux of Australia, and among Australia’s Top 50 Business & Finance Websites, according to Nielsen Online Ratings (more below).

From this position, Anthill has begun to progressively move away from its history as a traditional advertising sales company to one that intelligently exploits its TARGETED REACH and the MARKET INTELLIGENCE inherent in such a far-reaching media platform.

How do you currently reach and engage with your future customers? Would you like to properly understand how these people think, what keeps them busy, what drives their decisions?

The outcome is an advanced marketing services model that is unique to the business media landscape in Australia that has evolved beyond the sale of traditional advertising packages.

REACH & INTELLIGENCE

Most advertising outlets offer advertising as real-estate (i.e. Magazine, newspaper, banner advertisements sold in CPM packages). Anthill, however, employs a multi-channel platform, in tandem with sophisticated reporting mechanisms and market research.

In this way it is able to assist marketers conduct campaigns that demonstrate leadership, reflect the actual needs and media behaviours of their target markets and, most importantly, employ techniques that are measurable (i.e. provide demonstrable returns).

Anthill has helped its clients save hundreds of thousands of dollars by also demonstrating what doesn’t work. Wouldn’t you like to know if your marketing activities are winning you friends or alienating people?

The unique benefit of Anthill’s service model is that it is designed to provide valuable feedback to our clients and help them to refine and improve their marketing activities.

This model helps marketers increase return-on-investment from all their marketing activities, beyond the channels made available through Anthill, simply because Anthill is able to offer:

• Targeted Reach; and,
• Market Intelligence

TARGETED REACH

Over the past 12-months, Anthill has consolidated its position as one of Australia’s leading business media outlets. It has successfully shifted its focus from one platform to another to reflect the behaviours of its target audience and the needs of contemporary marketers.

As mentioned, Anthill now proudly boasts a place among Australia’s Top 20 Media Websites, according to Audit Bureaux of Australia (ABA), and a place among Australia’s Top 50 Business & Finance Websites, according to Nielsen Online Ratings.

Both of these leading auditing services rank websites according to the number of Australian Unique Browsers (i.e. unique visitors) that visit a website daily, averaged over a 30 day period.

Indeed, based on unique visitors alone, Anthill is currently ranked higher on both indexes than several business and newspaper websites produced by much larger, traditional media organisations, such as News Ltd and Nine MSN (see above).

In November 2009, Anthill was also identified as having the most ‘engaged’ audience among all Media websites audited by the ABA. This means that Anthill website visitors spent more time on the Anthill site on average than visitors of competitive websites. Ranking and engagement together demonstrate the strength of an online community.

How did we achieve this remarkable outcome in less than 10 months? That’s knowledge money can now buy. Do your senior decision makers fully understand the future of media and marketing? Would your organisation benefit from a measurable strategy? We can help you.

Anthill attributes the strength of its online community to a number of definable rules, which contribute to its suite of services, now available to its marketing clients.

MARKET INELLIGENCE

It was once said with humour, “I know that half my marketing works. I just don’t know which half.” Today, such an approach to marketing is unlikely to raise a smile.

A vital component of Anthill services is the flexibility we offer to test and refine activities over a period of time. Because of this focus, our strategies and services provide a structure for ongoing evaluation and improvement. We do not advocate a ‘hit and run’ approach to marketing, favoured by many digital agencies.

The comprehensive reports we provide are often used to inform the internal and external marketing activities undertaken by client organisations beyond those conducted through Anthill. Our job is to help our clients improve their marketing performance overall.

Do you know whether your marketing outcomes are being achieved? You can’t improve what you can’t measure, right? Do you know which ‘half’ of your advertising ‘works’?

We have assisted client organisations save hundreds of thousands in media expenditure by demonstrating which of their marketing activities are effective and which are ineffective before any large-scale (and expensive) advertising campaigns could be implemented.

WHY NOW?

Over the past 12-months, we have witnessed the options available fragment.

Whereas the marketing channels available were once obvious and confined to a neat and narrow list of options (i.e. television, radio, newspapers, magazines, digital banner advertising, to name the most popular), several cultural and technological shifts have occurred, removing the simplicity and the effectiveness of traditional marketing options.

These developments include:

• The ‘rise of the silver surfer’ (Baby Boomers)
• The growing influence of ‘digital natives’ (Gen Y)
• The dual convergence and fragmentation of mediums
• The enhanced ‘measurability’ of some marketing options

By assembling a range of options, tailored to reflect the needs of each individual client campaign, Anthill is able to simplify the requirements of modern cross-platform marketing, while helping to educate clients and provide measurable, demonstrable returns – over the short and long term.

WHAT NEXT?

Anthill’s targeted and dedicated online community provides the foundation for its service model. It provides a unique platform to help us assist clients achieve their marketing objectives. REACH and INTELLIGENCE help us create tailored and measurable client strategies, employing a range of online and offline marketing services:

• Digital Media & Marketing Services
• Social Media & Marketing Services
• Electronic Direct Mail & Research Services
• Market Intelligence & Research
• Event Sponsorship & Awards

What are your marketing goals? Do you want to promote your products and services? Or are you seeking results that can be measured? Attract registrations, attract web-traffic, prompt incoming enquiries, collect leads and generates sales!

These channels provide Anthill with significant reach to assist its clients promote products and services, generate registrations, attract web-traffic, prompt incoming enquiries, collect leads, prompt sales and achieve measurable outcomes.

REGISTER

If you are serious about improving your digital marketing outcomes in 2010, this is your chance to discover the various ways that Anthill can help connect you with its readership of business owners and innovative professionals.

Click here to request further information.